Apple App Store Fee Calculator (2026 Updated Rates)
Apple takes 30% of App Store proceeds — or 15% under the Small Business Program and on year-2+ subscription renewals. In the EU, DMA terms mix a lower commission with a 3% processing fee and the €0.50 Core Technology Fee per first annual install over a million.
Fee breakdown
Apple App Store fee quick reference (2026)
| Amount | Total fees | You keep | Take rate | Charge to net it |
|---|---|---|---|---|
| $10.00 | $3.00 | $7.00 | 30.0% | $14.29 |
| $25.00 | $7.50 | $17.50 | 30.0% | $35.72 |
| $50.00 | $15.00 | $35.00 | 30.0% | $71.43 |
| $100.00 | $30.00 | $70.00 | 30.0% | $142.86 |
| $250.00 | $75.00 | $175.00 | 30.0% | $357.15 |
| $500.00 | $150.00 | $350.00 | 30.0% | $714.29 |
| $1,000.00 | $300.00 | $700.00 | 30.0% | $1,428.58 |
Apple App Store fee formula & hidden costs
30% standard / 15% Small Business Program
Worked example: $100.00 gross → $30.00 fees → $70.00 net. Reverse gross-up: charge = (target + fixed) / (1 − rate) → to net $100.00 charge $142.86.
Hidden fees to watch
- App prices are VAT-inclusive — a 20% VAT region shrinks your real revenue before the 30% cut even applies.
- EU DMA terms trade a lower commission for a 3% processing fee plus €0.50 per first annual install over 1M — brutal for viral free apps.
- Refund clawbacks reverse the commission but the support and churn cost stays.
- The $99/year developer program fee is a real per-download cost at low volume.
Fee change history
How to pay less in Apple App Store fees
- Use the reverse calculator to pass fees to the client explicitly instead of eating them.
- Batch small orders — fixed per-order fees dominate sub-$10 transactions.
- Avoid currency conversion inside the platform; settle in your own currency via a multi-currency account.
- Compare Ranks Run — App Store ranking and competitor review monitoring.
Frequently asked questions
How much does Apple take from a $9.99 app?
At the standard 30%: $3.00 commission, netting $6.99. Under the Small Business Program (15%) you net $8.49.
How much should I price to net $70 per unit at 30%?
$70 / (1 - 0.30) = $100.00. The reverse mode above computes the exact price for any program and VAT rate.
Who qualifies for the 15% Small Business Program?
Developers earning under $1M per year across all their apps. It applies to paid apps and in-app purchases, and year-2+ subscription renewals are 15% for everyone.
What is the EU Core Technology Fee (CTF)?
Under EU DMA terms, apps pay €0.50 per first annual install over 1 million — on top of 17%/10% commission and 3% payment processing. A free app with 5M first installs pays ~€2M in CTF.
Do I pay 30% on the tax-inclusive price?
No — the displayed price is VAT-inclusive, and Apple removes the tax first. On a €9.99 app with 20% VAT, commission applies to ~€8.33.