Apple App Store Fee Calculator European Union (2026 Updated Rates)
In the EU, the Digital Markets Act forced Apple to offer alternative terms: 17% (or 10% Small Business) commission + 3% payment processing + a €0.50 Core Technology Fee per first annual install over 1M. Apple's 2026 unified terms replace that with a 5% Core Technology Commission plus a 13% (5% SBP) store services fee.
Fee breakdown
Apple App Store fee quick reference (2026)
| Amount | Total fees | You keep | Take rate | Charge to net it |
|---|---|---|---|---|
| €10.00 | €3.00 | €7.00 | 30.0% | €14.29 |
| €25.00 | €7.50 | €17.50 | 30.0% | €35.72 |
| €50.00 | €15.00 | €35.00 | 30.0% | €71.43 |
| €100.00 | €30.00 | €70.00 | 30.0% | €142.86 |
| €250.00 | €75.00 | €175.00 | 30.0% | €357.15 |
| €500.00 | €150.00 | €350.00 | 30.0% | €714.29 |
| €1,000.00 | €300.00 | €700.00 | 30.0% | €1,428.58 |
Apple App Store fee formula & hidden costs
30%/15% + EU alternative terms (17%/10% + CTF)
Worked example: €100.00 gross → €30.00 fees → €70.00 net. Reverse gross-up: charge = (target + fixed) / (1 − rate) → to net €100.00 charge €142.86.
Hidden fees to watch
- App prices are VAT-inclusive — a 20% VAT region shrinks your real revenue before the 30% cut even applies.
- EU DMA terms trade a lower commission for a 3% processing fee plus €0.50 per first annual install over 1M — brutal for viral free apps.
- Refund clawbacks reverse the commission but the support and churn cost stays.
- The $99/year developer program fee is a real per-download cost at low volume.
Fee change history
How to pay less in Apple App Store fees
- Use the reverse calculator to pass fees to the client explicitly instead of eating them.
- Batch small orders — fixed per-order fees dominate sub-$10 transactions.
- Avoid currency conversion inside the platform; settle in your own currency via a multi-currency account.
- Compare Ranks Run — App Store ranking and competitor review monitoring.
Frequently asked questions
What is the Apple App Store fee on a €100 sale in European Union (€)?
On a €100.00 sale, Apple App Store deducts €30.00 total fees, leaving €70.00 — an effective take rate of 30.0%.
How much should I charge to receive exactly €100 after Apple App Store fees?
Charge €142.86: the €42.86 fee leaves exactly €100.00 net. Use the reverse tab above for any target.
What is the Apple App Store fee formula in European Union (€)?
30%/15% + EU alternative terms (17%/10% + CTF). 30%/15% + EU alternative terms (17%/10% + CTF). All figures verified 2026-11-10 against the official pricing page.
Does Apple App Store refund fees when a buyer is refunded?
No — Apple App Store keeps the original processing fee on refunds, so a full refund on a €100.00 sale costs you about €0.00.